UXIXD Gifolio

100 days of UX & IXD gifs
  • Day 100

    Had to end on a META GIF. Gifolio is a way to show UX and IXD inventions, not full project case studies. It's been a blast!

    Self-initiated

    NEW
  • Day 99

    Interactive dice in more ways than one. These dice turn our brand colour when in the dark.

    Self-initiated

    99
  • Day 098

    We created an open standard for audio based navigation - developed with blind commuters at TfL stations.

    Wayfindr

    098
  • Day 097

    We measured physiological responses, such as heart rate, to test the efficacy of our experiences.

    NewTerritory

    097
  • Day 096

    An innovative new cluster concept, that changes over time, tested in a Mercedes-Benz S-Class.

    ustwo

    096
  • Day 095

    A suite of portable devices bring multi-sensory immersion to gaming, home entertainment, the car, health and retail.

    NewTerritory

    095
  • Day 094

    We dissected a chat between Michael Knight and K.I.T.T. to start understanding how we can talk to driverless cars.

    ustwo

    094
  • Day 093

    What would a journey planner look like to a commuter that knows their way? We explore comfort criteria.

    Ford | ustwo

    093
  • Day 092

    Reductionist approach to glanceable turn-by-turn motorcycle navigation.

    Ducati

    092
  • Day 091

    Experimenting with anaglyph 3D as a means to compress and decompress more info into smaller physical formats.

    Self-initiated

    091
  • Day 090

    An immersive, interactive love and sex exhibition that stimulates all the senses.

    Amora

    090
  • Day 089

    Repetitive street lights can contribute to drowsiness. An AR windscreen made the regular irregular.

    NewTerritory

    089
  • Day 088

    We created an immersive multi-sensory metaverse prototype to test new in-car experiences.

    NewTerritory

    088
  • Day 087

    Augmenting existing in-car features with additional tech to bring multi-sensory experienes to the car.

    NewTerritory

    087
  • Day 086

    We built a multi-sensory rig in which we can curate what each human sense recieves, simulating almost anything.

    NewTerritory

    086
  • Day 085

    We designed the complete Tate Kids portal including website, games, interactive learning and more!

    Tate

    085
  • Day 084

    A tower defence game that educates children about water shortage and responsible usage.

    Science Museum

    084
  • Day 083

    Mimicing tilt–shift photography techniques to micro-size animations into a phygital game board.

    Science Museum

    083
  • Day 082

    Why should a car's HMI be one size fits all? Can we tailor the experience based on ergonomic factors?

    ustwo

    082
  • Day 081

    We created a ride-sharing service in an urban experiment to test our design hypotheses.

    VW | ustwo

    081
  • Day 080

    Making the right thing and making the thing right means including real users, like we did in this Ford workshop.

    Ford

    080
  • Day 079

    A connected coffee machine that knows when you're approaching and has your beverage ready.

    Gruppo | NewTerritory

    079
  • Day 078

    A connected coffee machine that tracks who's taking a coffee break - join them or avoid?

    Gruppo | NewTerritory

    078
  • Day 077

    Innovative packaging with a double pull-to-open mechanic, exposing secret compartments.

    PlayStation

    077
  • Day 076

    An ever-telescoping Mount Olympus special edition for this Greek God themed PlayStation franchise.

    PlayStation

    076
  • Day 075

    An array of location-aware digital totems for the British Library that each focus around it's location.

    British Library

    075
  • Day 074

    Explore the life-size exterior and interior of your dream car using AR.

    JLR | ustwo

    074
  • Day 073

    I asked a classroom of 10-year-olds to draw what they would want from a driverless car.

    NewTerritory

    073
  • Day 072

    Contextual actions. Directions back to your car, with beep and flash offered upon approach.

    JLR | ustwo

    072
  • Day 071

    We made 'digital executive toys' to help SMEs understand and 'play' with their data.

    Worldpay

    071
  • Day 070

    Gamification and play theory sit behind this touchscreen game that helps young visitors learn.

    Science Museum

    070
  • Day 069

    In our book, we speculate that sex might be something to do in driverless cars, coining the term 'The Last Mile Club'.

    ustwo

    069
  • Day 068

    A guerilla campaign concept for Snapple using fruit labels placed on real fruit in-store, showing off the real fruit ingredients.

    Snapple

    068
  • Day 067

    Porsche's network of EV chargers double as AR beacons to play, collect and earn rewards.

    Porsche

    067
  • Day 066

    How do you get a golf ball into a lemon? This warm-up exercise is ideal for levelling the playing field.

    Self-initiated

    066
  • Day 065

    We wrote a second book on UX for autonomy to bring best practise to the field and to start the conversation.

    ustwo

    065
  • Day 064

    A driverless car should return a pedestrian's thanks to encourage human-machine respect.

    OEM X

    064
  • Day 063

    We consider the entire digital ecosystem to bring new brand experiences to their customers.

    Self-initiated

    063
  • Day 062

    An online phygital Top Trumps game with physical cards and digital AR components.

    PlayStation

    062
  • Day 061

    Start your car then set the temperature, remotely, so that it's warmed up by the time you jump in.

    JLR | ustwo

    061
  • Day 060

    We trialled a relaxing and an energising scent to 'Dampen' or 'Heighten' user's cognitive focus.

    NewTerritory

    060
  • Day 059

    The 'Cognition Goldilocks Zone' is 'just right' for focus. Can we 'bump' users into the zone?

    UCL | NewTerritory

    059
  • Day 058

    A maluable show stand that invites students to compare UAL colleges, each represented by a movable cube.

    UAL

    058
  • Day 057

    There are many ways to do user testing. It's often best to meet the user in their environment.

    ustwo

    057
  • Day 056

    UX & IXD is a multi-sensory discipline, so we couldn't help but use coffee scented ink for this brand's print materials.

    Caffè Culture

    056
  • Day 055

    Digital representations of UK landmarks as an NFT collection.

    Liverpool City

    055
  • Day 054

    A sudden break in a driverless car can cause anxiety. We test UX anxiety mitigation strategies.

    VW | ustwo

    054
  • Day 053

    Physical controls build muscle memory that digital controls don't do as well. We explore which to use when.

    ustwo

    053
  • Day 052

    Testing a sound + haptic prototype that guides blind users to their designated driverless taxi.

    VW | ustwo

    052
  • Day 051

    Architect your own floor plan as you explore the architect's digital showroom.

    CenterPlan | Unit9

    051
  • Day 050

    Humanist fonts are quicker to read than grotesque ones, which could make the difference in an in-car HMI, for example.

    MIT

    050
  • Day 049

    A guerilla campaign that interacts with environmental colour to promote Benjys' hot and cold range.

    Benjys

    049
  • Day 048

    Fun for a Saturday. An educational Flash game I designed and co-developed.

    British Museum

    048
  • Day 047

    This branded motorcycle ignition kicks off the HMI startup with a colour-coded systems check.

    ustwo

    047
  • Day 046

    Simple interactions are often best, like this gaming radial dial + button combo.

    Science Museum

    046
  • Day 045

    Ask Samsung TV to curate the EPG for one occupant in the room, or a fairer mix.

    Samsung | AllofUs

    045
  • Day 044

    Check how much your electric JLR has charged, remotely from your watch.

    JLR | ustwo

    044
  • Day 043

    Using facial recognition to deliver personalised experiences, unique to each driver.

    Toyota | ustwo

    043
  • Day 042

    Foil blocking refracts light to give that nostalgic rare chase trading card special status.

    Micro but Many

    042
  • Day 041

    My toy car collection book has a lenticular cover that shows off the micro cars' opening doors!

    Micro but Many

    041
  • Day 040

    Shifting seat configuration allows for both groups of friends and groups of strangers.

    ustwo

    040
  • Day 039

    Pause live TV at any moment to bring up contextually relevant additional content.

    Samsung | AllofUs

    039
  • Day 038

    Using VR to safely test our electric vehicle sound designs with doppler effect.

    Nissan | ustwo

    038
  • Day 037

    A highly in-depth touchscreen ring creator using state-of-the-art (for the time) 3D tech.

    V&A

    037
  • Day 036

    Combining parking permit + bay data, GoPark instantly displays parking eligibility in situ and in real-time.

    Ford | ustwo

    036
  • Day 035

    Fixed touch interactives should provide time to rest the arm between taps.

    Science Museum

    035
  • Day 034

    IXD can bring brand delight to packaging - or a raspberry from a virtual pet.

    PlayStation

    034
  • Day 033

    Bouba is round and bouncy. Kiki is sharp and direct. We used personality to prioritise info.

    Tech brand X

    033
  • Day 032

    We had the uniform in which Horatio Nelson was killed carefully imaged for this touch table interactive.

    National Maritime Museum

    032
  • Day 031

    We combined data with creativity, enabling users to output art from the data they compile.

    Worldpay

    031
  • Day 030

    An upward-facing fan provides user feedback that their hand is correctly in the designated area in which gestures are read by the HMI.

    Toyota | ustwo

    030
  • Day 029

    Gestures in the car can be problematic. We explored a 'gesture zone' to rein in the ambiguity.

    Toyota | ustwo

    029
  • Day 028

    Keep your eye on the cup... Did you see the horse? Based on 'Selective Awareness' by Simons & Chabris.

    Science Museum

    028
  • Day 027

    Real sand is driven into reclaimed tyres for this off-road racing game.

    PlayStation

    027
  • Day 026

    Is a needle pointing at a number the best way to show speed? We explore alternatives.

    ustwo

    026
  • Day 025

    A brand overhaul and in-product UI uplift for this innovative keyboard digital product.

    SwiftKey | ustwo

    025
  • Day 024

    A 'phygital' twin of a working project helps test for digital and physical / ergonomic requirements offsite.

    AllofUs

    024
  • Day 023

    Move map under pin, rather than move pin. A green aperture reaffirms focus on selection.

    Ford | ustwo

    023
  • Day 022

    An AV should not provide a crossing for a pedestrian, unless the road's full width can be crossed.

    OEM X

    022
  • Day 021

    A metal cube levitates with electro-magnets + precision weight distribution.

    Huawei | AllofUs

    021
  • Day 020

    An interactive timeline showing the development of autonomous vehicles.

    ustwo

    020
  • Day 019

    Full branding, UI and HUD design for PlayStation's PlayTV device.

    PlayStation

    019
  • Day 018

    Contextual surface displays for pairing and authorisation feedback.

    Garmin

    018
  • Day 017

    We wrote a book on in-car HMI to bring best practise to the field and to start the conversation.

    ustwo

    017
  • Day 016

    Design your island on the physical game-board as it comes to life with AR on screen.

    Science Museum

    016
  • Day 015

    An AR car configurator with life-size Land Rover so you can picture yours in your driveway.

    JLR | ustwo

    015
  • Day 014

    Unboxing has become a YouTube trend. If done right, it can increase sales.

    Micro but Many

    014
  • Day 013

    Concept for an interactive touch sphere using interior projection and touch-sensitive mesh.

    NBA | AllofUs

    013
  • Day 012

    An unboxing narrative that releases components in order of setup steps.

    PlayStation

    012
  • Day 011

    Using an Xbox Kinect camera to detect driver's gaze and therefore when the HMI needs to display.

    Toyota | ustwo

    011
  • Day 010

    When balance and vision don't match, car sickness occurs. Alexa I Spy solves that using real-time objects to spy.

    Ford | HMSD

    010
  • Day 009

    Connected homes with contextual presets. Ie. 'Away Mode', 'Cosy Mode', 'Party Mode' etc.

    Garmin

    009
  • Day 008

    E-ink tech means utilisation of a single AV can shift to the city's demands throughout the day.

    ustwo

    008
  • Day 007

    Start your car, from your watch - just like James Bond.

    JLR | ustwo

    007
  • Day 006

    Decision fatigue? Have a random, yet tailored, option suggested with a 'Surprise me' feature.

    Micro but Many

    006
  • Day 005

    Context is key(board). A centred spacebar on-screen keyboard can save input time.

    Samsung | AllofUs

    005
  • Day 004

    We used haptic screens that utilise sound waves to mimic the feel of buttons for the blind.

    VW | ustwo

    004
  • Day 003

    Accessible dynamic navigation that meets you where most comfortable.

    CenterPlan | Unit9

    003
  • Day 002

    Indicate driver's speed exceeds the road's limit with peripheral colour.

    Citroën | ustwo

    002
  • Day 001

    Where it all began. Build fast, learn fast. The prototypical approach to interaction design.

    Toyota | ustwo

    001
UXIXD

UX, IXD and IP invention with over 20 years experience leading in design with auto and tech brands. UXIXD provides consultancy, research, content creation, conception, direction and expert profile. Founded by Tim Smith.