Had to end on a META GIF. Gifolio is a way to show UX and IXD inventions, not full project case studies. It's been a blast!
Interactive dice in more ways than one. These dice turn our brand colour when in the dark.
We created an open standard for audio based navigation - developed with blind commuters at TfL stations.
We measured physiological responses, such as heart rate, to test the efficacy of our experiences.
An innovative new cluster concept, that changes over time, tested in a Mercedes-Benz S-Class.
A suite of portable devices bring multi-sensory immersion to gaming, home entertainment, the car, health and retail.
We dissected a chat between Michael Knight and K.I.T.T. to start understanding how we can talk to driverless cars.
What would a journey planner look like to a commuter that knows their way? We explore comfort criteria.
Ford | ustwo
Reductionist approach to glanceable turn-by-turn motorcycle navigation.
Experimenting with anaglyph 3D as a means to compress and decompress more info into smaller physical formats.
An immersive, interactive love and sex exhibition that stimulates all the senses.
Repetitive street lights can contribute to drowsiness. An AR windscreen made the regular irregular.
We created an immersive multi-sensory metaverse prototype to test new in-car experiences.
Augmenting existing in-car features with additional tech to bring multi-sensory experienes to the car.
We built a multi-sensory rig in which we can curate what each human sense recieves, simulating almost anything.
We designed the complete Tate Kids portal including website, games, interactive learning and more!
A tower defence game that educates children about water shortage and responsible usage.
Mimicing tilt–shift photography techniques to micro-size animations into a phygital game board.
Why should a car's HMI be one size fits all? Can we tailor the experience based on ergonomic factors?
We created a ride-sharing service in an urban experiment to test our design hypotheses.
VW | ustwo
Making the right thing and making the thing right means including real users, like we did in this Ford workshop.
A connected coffee machine that knows when you're approaching and has your beverage ready.
Gruppo | NewTerritory
A connected coffee machine that tracks who's taking a coffee break - join them or avoid?
Innovative packaging with a double pull-to-open mechanic, exposing secret compartments.
An ever-telescoping Mount Olympus special edition for this Greek God themed PlayStation franchise.
An array of location-aware digital totems for the British Library that each focus around it's location.
Explore the life-size exterior and interior of your dream car using AR.
JLR | ustwo
I asked a classroom of 10-year-olds to draw what they would want from a driverless car.
Contextual actions. Directions back to your car, with beep and flash offered upon approach.
We made 'digital executive toys' to help SMEs understand and 'play' with their data.
Gamification and play theory sit behind this touchscreen game that helps young visitors learn.
In our book, we speculate that sex might be something to do in driverless cars, coining the term 'The Last Mile Club'.
A guerilla campaign concept for Snapple using fruit labels placed on real fruit in-store, showing off the real fruit ingredients.
Porsche's network of EV chargers double as AR beacons to play, collect and earn rewards.
How do you get a golf ball into a lemon? This warm-up exercise is ideal for levelling the playing field.
We wrote a second book on UX for autonomy to bring best practise to the field and to start the conversation.
A driverless car should return a pedestrian's thanks to encourage human-machine respect.
We consider the entire digital ecosystem to bring new brand experiences to their customers.
An online phygital Top Trumps game with physical cards and digital AR components.
Start your car then set the temperature, remotely, so that it's warmed up by the time you jump in.
We trialled a relaxing and an energising scent to 'Dampen' or 'Heighten' user's cognitive focus.
The 'Cognition Goldilocks Zone' is 'just right' for focus. Can we 'bump' users into the zone?
UCL | NewTerritory
A maluable show stand that invites students to compare UAL colleges, each represented by a movable cube.
There are many ways to do user testing. It's often best to meet the user in their environment.
UX & IXD is a multi-sensory discipline, so we couldn't help but use coffee scented ink for this brand's print materials.
Digital representations of UK landmarks as an NFT collection.
A sudden break in a driverless car can cause anxiety. We test UX anxiety mitigation strategies.
Physical controls build muscle memory that digital controls don't do as well. We explore which to use when.
Testing a sound + haptic prototype that guides blind users to their designated driverless taxi.
Architect your own floor plan as you explore the architect's digital showroom.
CenterPlan | Unit9
Humanist fonts are quicker to read than grotesque ones, which could make the difference in an in-car HMI, for example.
A guerilla campaign that interacts with environmental colour to promote Benjys' hot and cold range.
Fun for a Saturday. An educational Flash game I designed and co-developed.
This branded motorcycle ignition kicks off the HMI startup with a colour-coded systems check.
Simple interactions are often best, like this gaming radial dial + button combo.
Ask Samsung TV to curate the EPG for one occupant in the room, or a fairer mix.
Samsung | AllofUs
Check how much your electric JLR has charged, remotely from your watch.
Using facial recognition to deliver personalised experiences, unique to each driver.
Toyota | ustwo
Foil blocking refracts light to give that nostalgic rare chase trading card special status.
Micro but Many
My toy car collection book has a lenticular cover that shows off the micro cars' opening doors!
Shifting seat configuration allows for both groups of friends and groups of strangers.
Pause live TV at any moment to bring up contextually relevant additional content.
Using VR to safely test our electric vehicle sound designs with doppler effect.
Nissan | ustwo
A highly in-depth touchscreen ring creator using state-of-the-art (for the time) 3D tech.
Combining parking permit + bay data, GoPark instantly displays parking eligibility in situ and in real-time.
Fixed touch interactives should provide time to rest the arm between taps.
IXD can bring brand delight to packaging - or a raspberry from a virtual pet.
Bouba is round and bouncy. Kiki is sharp and direct. We used personality to prioritise info.
Tech brand X
We had the uniform in which Horatio Nelson was killed carefully imaged for this touch table interactive.
National Maritime Museum
We combined data with creativity, enabling users to output art from the data they compile.
An upward-facing fan provides user feedback that their hand is correctly in the designated area in which gestures are read by the HMI.
Gestures in the car can be problematic. We explored a 'gesture zone' to rein in the ambiguity.
Keep your eye on the cup... Did you see the horse? Based on 'Selective Awareness' by Simons & Chabris.
Real sand is driven into reclaimed tyres for this off-road racing game.
Is a needle pointing at a number the best way to show speed? We explore alternatives.
A brand overhaul and in-product UI uplift for this innovative keyboard digital product.
SwiftKey | ustwo
A 'phygital' twin of a working project helps test for digital and physical / ergonomic requirements offsite.
Move map under pin, rather than move pin. A green aperture reaffirms focus on selection.
An AV should not provide a crossing for a pedestrian, unless the road's full width can be crossed.
A metal cube levitates with electro-magnets + precision weight distribution.
Huawei | AllofUs
An interactive timeline showing the development of autonomous vehicles.
Full branding, UI and HUD design for PlayStation's PlayTV device.
Contextual surface displays for pairing and authorisation feedback.
We wrote a book on in-car HMI to bring best practise to the field and to start the conversation.
Design your island on the physical game-board as it comes to life with AR on screen.
An AR car configurator with life-size Land Rover so you can picture yours in your driveway.
Unboxing has become a YouTube trend. If done right, it can increase sales.
Concept for an interactive touch sphere using interior projection and touch-sensitive mesh.
NBA | AllofUs
An unboxing narrative that releases components in order of setup steps.
Using an Xbox Kinect camera to detect driver's gaze and therefore when the HMI needs to display.
When balance and vision don't match, car sickness occurs. Alexa I Spy solves that using real-time objects to spy.
Ford | HMSD
Connected homes with contextual presets. Ie. 'Away Mode', 'Cosy Mode', 'Party Mode' etc.
E-ink tech means utilisation of a single AV can shift to the city's demands throughout the day.
Start your car, from your watch - just like James Bond.
Decision fatigue? Have a random, yet tailored, option suggested with a 'Surprise me' feature.
Context is key(board). A centred spacebar on-screen keyboard can save input time.
We used haptic screens that utilise sound waves to mimic the feel of buttons for the blind.
Accessible dynamic navigation that meets you where most comfortable.
Indicate driver's speed exceeds the road's limit with peripheral colour.
Citroën | ustwo
Where it all began. Build fast, learn fast. The prototypical approach to interaction design.